T he word “consistency” is key here
Whether you’ve already developed an identity or if you need to re-brand or simply start from scratch, Brand Management is at the core of every project I touch. The perceived value of any product or service lies in the brand image, whether you realize one exists or not.
My job is to be sensitive to any existing branding and build on what has been created, or to suggest and incorporate new branding techniques to strengthen a new brand. It’s something I’m passionate about and not afraid to challenge when I see a client veering off course.
not an expense.